Way.co

Scaling Way's experiential platform & driving 600% lead growth

Client

Way.co

Deliverables

Content Lead, Copywriting, Creative Direction, Email Marketing, Campaigns

Challenge:
Way, an all-in-one experiential hospitality platform, needed to reposition itself as a premium, upmarket solution while establishing a scalable marketing engine to drive enterprise leads. With no structured marketing funnel in place, the company lacked a clear path to attract, nurture, and convert high-value accounts.

Solution:
As the sole full-time creative contributor on the marketing team, I built the marketing funnel from the ground up, led a strategic brand repositioning, and launched content initiatives that established Way as a thought leader in experiential hospitality.

Key initiatives:

🚀 Launched new website & product suite → Designed landing pages and messaging to align with our upmarket positioning.

🎯 Repositioned the brand for enterprise growth → Developed new brand messaging, visual identity, and GTM materials to attract high-value hospitality brands.

📈 Built a top-funnel content engine → Managed the end-to-end creation of Way’s first trend report, which captured the attention of enterprise brands and key accounts.

🎬 Creative-directed Way’s brand video & thought leadership series → Led on-site production & post-production of the “Power of Experiential” series, featuring luxury brands like Auberge Resorts Collection.

📧 Implemented email nurtures to drive conversion → Developed automated sequences that improved conversion rates by 12%.

Results:

✅ 600% increase in leads YoY

✅ $2.3M in enterprise deals closed

✅ 140% increase in website visitors YoY

✅ Established Way as the leading on experiential hospitality, influencing key decision-makers

✅ #1 ranking on Google for "experiential platform"